Groupons are everywhere. Food, travel, cosmetics, recreation and other establishments are running Groupon deals left and right.
So are these establishments getting their money’s worth, meeting their expectations and growing their businesses through these deals?
No information is available regarding repeat business customers so a small survey has been conducted to pulse the small business participants that have actually tried using it once. It appears their motivation to join was driven by curiosity. If that’s the case, Groupon’s market growth can not be sustained with it.
There are 16 confirmed responses from business owners who have offered Groupon deals. Although the number is not a broad sample size, it still offers an insight of how these small companies view the program.
The results in broad strokes:
- Although 60% of the respondents said their trials were successful, more than half do not want to run another deal again.
- 40% reported failure
- Groupon is not necessarily a better strategy compared to its competitors
- Most respondents said “only a handful” became repeat customers
- About half of those surveyed would not recommend Groupon to another small business.
The tech industry has been looking forward for much awaited result of the multi billion acquisition offer of Google to the Chicago based company Groupon. According to the report of the website All Things D, Google has offered $5.3 billion for Groupon, with a $700 million earnout. If accepted, this would make its owners billionaires in an instant. If materialized, Groupon would be the most expensive acquisition that Google could ever had next to DoubleClick in 2007.
The offer might have been very tempting but Groupon declined the offer and decided to stay independent believing that it is better off on its own. The company has improved the idea of online advertising in its unique business style. They were able to attract more merchants as they will not pay for marketing until they get a customer in the door which is contrary to the usual online marketing these days. It has launched its new site lately having its all new ‘Groupon store’ wherein local merchants can sell deals targeted to users who have expressed interest in that kind of business and Groupon will collect a 10% commission on sales of these deals.
These marketing strategy has been very precious to a lot of big companies like Google as it would definitely boost its standing in the race for local business ad dollars. However, the offer has been declined for a reason that has not been clear yet. Whatever it is, it is expected to be something greater that what Google can offer.
Elizabeth Hurley, once declared to be possessing the most perfectly symmetrical face, is now drawing flak for the tongue-in-cheek lines she uttered for an advertisement for bikini wax.
Actually, it was an ad for Groupon, where Liz boldly declared she got 50% off the cost of her bikini wax. Seemingly harmless, right?
Well, what really caused the Twitter brouhaha is other line in the advertisement wherein Liz proudly announced that “not all deforestation is bad!” …before revealing that she saved 50% on her Brazilian wax because of a Groupon discount.
This had viewers and Twitter fanatics lashing out at Elizabeth Hurley for mocking environmental issues in her newest commercial.
Angry viewers and Twitter posters claim Hurley’s clip (and quip?) makes light of serious environmental matters.
Seriously people… can’t you recognize a figure of speech even if it hits you right smack on the face? Clearly, the ad had nothing to do with environmental concerns, and the word “deforestation” as used by Hurley in the clip was not referring to forests or trees in the same manner that “deflowering” is in no way referring to cut-flowers. Would you rather have her say, “not all hair removal is bad”? Where is the artistic punch in that?