Microsoft CEO Steve Balmer has announced the need to combat the Apple iPad tablet platform. No time commitments were made as to when a Microsoft tablet computer would come out but it is an urgent agenda of his organization. These tablet computers will run on Windows 7 to catch up with Apple and Google in this growing piece of the market.
It can be recalled that Ballmer shot down a similar tablet platform project before Apple released the iPad. Now that the iPad is capturing an interesting piece of the consumer market, analysts are now seeing that this market segment could grow exponentially. Analysts are saying that for this decade, the tablet market along with smartphones are expected to be the fastest growing segments. Ballmer knows this and it makes him realize the urgency to start competing in the tablet computer market.
Ballmer seems confident about capturing market shares but without a specific timeline and strategy, it may just all seem like lip service. The iPad is gaining popularity with its user-friendly features, something that can be challenging for Window 7 applications.