Nowadays it seems people love all things (Lady) Gaga and the think-tanks over at Coty Inc. know this only too well to have signed up the gagalicious Lady for her very own fragrance line before anyone else does.
Hopefully Coty can exercise a bit of restraint when it comes to infusing Lady Gaga’s “outlandish” personality into a perfume bottle. Otherwise, we might as well expect a meaty smelling perfume or some scent wrapped in a meat box. Double eeewww!
Anyway, Lady Gaga inked a deal with Coty prior to her controversial MTV Video Music Award “costumes”. The first scent in the collection is due to hit shelves in spring 2012.
Stephen Mormoris, senior VP of global marketing for Coty Beauty, described Lady Gaga as “a fascinating cultural force” who is bound to make a splash in the fragrance market.
I will be keeping my fingers crossed that it doesn’t smell like or is wrapped in some decaying carcass… or some other thing more gross than what she wore to the VMA. Sorry raw meat really doesn’t appeal to me unless it’s thinly sliced Kobe beef or Angus and dipped in soy sauce and wasabi.