Tokyo– Japan has launched another “world’s first” technology last Thursday. Triumph Japan, a leading lingerie maker in the country unveiled their newest lingerie line, “Welcome to Japan bra”, that aims to boost tourism.
The “Welcome to Japan bra” takes its form after a tour conductor’s uniform. It comes with built-in three gold buttons which, when pressed, sent out welcoming messages in 3 languages: English, Chinese and Korean.
The provocative brassiere also comes with a removable push-up pads that bears the nation’s most famous tourist attractions, such as Mount Fuji and Sensoji Temple’s Kaminarimon gate in Asakusa. Furthermore, the lingerie is sold in set, with a matching funky wraparound miniskirt that also has a Japanese map imprinted on the backside.
So just exactly how does this “wonder bra” works? The company released an online demo earlier showing people how it is done: The tour guide shows her audience the locations of the tourist landmarks by taking out the removable push-up pads from the cups and stick it on the fabric map to indicate to her audience the exact places of the landmarks.
Triumph really does know how to be interactive. The company also included a transparent plastic sleeve, where audience can put postcards, in near the abdominal area and the sides of the bra are insertable with tour guide flags.
In case you are wondering why Triumph would make such a thing, this is not the first time the lingerie company has come up with a ‘naughty’ concept for a brassiere. In fact the has a reputation for creating outlandish designs and concepts for their lines.
It is a common practice of the company to launch their creative bras during domestic social-political events. This time, the debut of the ‘Talking bra’ coincides with the APEC summit in Yokyohama.
The Brassieres or ‘bra’ is an article of clothing that covers and supports the bust. Brassieres are also considered as a erotic item and a “feminine icon” with significance beyond its primary function. Culturally, a bra is symbolic to a young girl’s coming of age. Brassieres a worn for a variety of purposes: for support, to improve the shape of breasts, to hold and restrain breast movement during an activity.
Brassiere, taken from an old French word “braciere” meaning “arm protector”, is made up of two cups for breasts, a gore or center panel, a band running around the torso under the bust, and shoulder straps that supports the bra. Some bras are strapless.
According to Wikipedia guide, a correct fitting bra should have these features:
- When viewed from the side, the chest band should be horizontal, should not ride up the back, and should be firm but comfortable.
- Each cup’s underwire at the front should lie flat against the sternum (not the breast), along the infra-mammary fold, and should not dig in to the chest or the breasts, rub or poke out at the front.
- The breasts should be enclosed by the cups and there should be a smooth line where the fabric at the top of the cup ends.
- The apex of the breast, the nipple, must be in the center of the cup.
- The breast should not bulge over the top or out the sides of the cups, even with a low-cut style such as the balconette bra.
- The straps of a correctly fitted bra should not dig into or slip off the shoulder
- The back of the bra should not ride up but should remain parallel to the floor.
- The breasts should be supported primarily by the band around the rib cage, rather than by the shoulder straps.
- The wearer should be able to breathe and move easily without the bra slipping around.