United Arab Emirates calls no end for gold. With all these golden souks, gold-dusted cappuccinos and golden ATM machine that dispenses gold, another craze is set before the world, the golden tattoo.
For those who are fashion-conscious and money-no-worrier in Dubai, this latest body adornment is made from real gold.
Precious Skin, a new business in Dubai, is offering temporary 24-karat gold tattoos as the ideal body adornment for weddings and other special occasions at a modest starting price of $50, an affordable option given rising gold prices.
Precious Skin has two outlets in Dubai. They have one in the luxurious, sail-shaped Burj Al Arab hotel which will design and apply body tattoos made of 99.9% gold or platinum to add a bit of glitz to your personal style.
“It’s a revolution in the body art business, it’s the first time we can use 24-karat gold and platinum on skin,” said Arnaud Flambeau, managing director of Flambeau Luxury Trading and Precious Skin.
Originally a Japanese concept, Flambeau thought the idea would catch on in the Gulf, where many women have temporary henna tattoos applied for weddings and special occasions.
“We have had a lot of interest so far because it’s a new idea and a new product that’s between jewelry, makeup and accessories and it’s a lot easier to make the decision to get a gold tattoo than buy new jewelry,” said Flambeau.
A thin film of gold or platinum is used to make the tattoo which is then applied to the skin and can last for up to a week, he said.
“More elaborate and larger designs can cost up to $5,500, and the idea really is just to have something that is very unique and new,” Flambeau said.
“We plan to have a total of 25 branches in Dubai over the coming year and by January we will be in Saudi Arabia, Qatar and Bahrain.”