“30-Minute Meals” By Jamie Oliver Breaks Sales Record – Jamie Oliver’s latest cookbook, 30-Minute Meals, has become the fastest selling non-fiction title of all time. The cookbook has sold 735,000 copies in 10 weeks, beating the previous record held by comedian Peter Kay’s memoir, The Sound of Laughter.
According to official figures compiled by The Bookseller, the second placed title, Guinness World Records, sold just 50,444 copies in the past seven days. In the third place in the overall chart was The Simples Life, by The Meerkat, with sales of 37,640.
The cookbook sales as a whole had flattened off in recent years, but there was definitely much more of a foodie interest in Britain now than a decade ago, said Tom Tivnan, features editor of The Bookseller magazine.
The past week has been the biggest for sales so far, with 110,000 copies bought. According to the Guinness World Records, in the past week, its sales were more than twice that of its nearest rival. Oliver’s latest cookbook contains recipes for 50 quick three-course dinners. It was also made into a television series for Channel 4.